Sports Illustrated Selects Gotuit For 2008 Heisman Video Portal
SI taps Gotuit’s advanced advertising capabilities for college football video highlights
Woburn, MA - October 6, 2008 - Gotuit, a leading provider of video discovery, presentation and monetization technologies , today announced Time Inc.'s Sports Illustrated has expanded its relationship with Gotuit to power their broadband video portal focused on the leading candidates for the 2008 NCAA Heisman Trophy. The SI.com 2008 Heisman Watch (http://sportsillustrated.cnn.com/football/ncaa/specials/heisman/2008/video/) provides viewers with a searchable database of video highlights from the top NCAA college football players organized by player, position, school, or Sports Illustrated's exclusive rankings.
Sponsored by Nissan, the 2008 Heisman Watch FilmRoom utilizes Gotuit's advanced advertising capabilities to display in-stream video ads from DoubleClick. Viewers are shown a pre-roll ad on their first video, then will not see an ad again for a certain time period set by SI no matter where they navigate in the video portal. This drives the users to sample more player video while seeing the appropriate number of ads along the way. Gotuit customers can configure logic for pre-roll, mid-roll, or post-roll ads, and can have separate logic for the in-page player and the embedded player for off-site viewing.
"Continuing our line of successful FilmRooms, the 2008 Heisman Watch site gives college football fans the unique combination of SI's editorial perspective matched with compelling video highlights. Fans can enjoy a 2008 preview, and weekly video updates for the top players in college football," said Stacey Vollman, VP/General Manager, SI.com. "Gotuit's powerful video technology lets fans easily watch, share, and embed the players and highlights they are most interested in."
Key features of 2008 Heisman Watch on SI.com, powered by Gotuit, include:
"We are thrilled to launch our latest FilmRoom with SI," said Dan Gill, Vice President of Business Development for Gotuit. "SI is taking great advantage of our advanced advertising capabilities that go beyond the standard pre-roll, combined with our superior viewing experience, to deliver a compelling and lucrative application."
About Gotuit
Gotuit is the leading provider of premium metadata technology which optimizes the value of stored video libraries for professional content publishers. The Company's patented video metadata management system (VMMS) is an end-to-end system that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit powers video for leading brands such as Lifetime, Fox, Sports Illustrated, Major League Soccer and more. Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.
For more info
Sports Illustrated - www.si.com
Gotuit - www.gotuit.com